On today’s podcast, we’re talking with Patrick Readyhough, Owner of Pond Roofing & Exteriors. Patrick has been in the home remodeling and construction industry for over 20 years.  

His journey began in college running painting crews to help pay for his tuition. After graduating, he worked for a national homebuilder, and successfully built and sold his own exterior remodeling company. In 2010, he joined forces with Betsy Pond, owner of a company that had built a solid reputation over a span of 50 years. 

This week’s guest is Frank Farmer, President and CEO of American Metal Roofs in Flint, MI. His story is quite interesting in that he grew up in an extremely impoverished family with the unlikely dream of becoming a physician.

He went on to become the youngest person accepted to medical school at Michigan State University. And while he finished all the classes, right before graduation he realized that being a physician wasn’t practical for him.

On this episode of The Wealthy Contractor Podcast is Victor Smolyanov, owner of Victor’s Roofing in southeast Michigan.

When Victor climbed onto his first roof at age 13, he was instantly hooked. His father, Vladimir, was a roofer and put Victor to work to encourage him to take school more seriously and pursue a college degree instead of following in his footsteps.

In order for your business to be at maximum profitability today and well established for the long-term, Customer Relationship Marketing MUST be a CRITICAL component of your overall marketing and business development strategy.

One of the biggest mistakes a home improvement business make is letting their past customers become (and remain) just that …past.

QUESTION: How many (EASY) sales have you LOST over the last 2 - 5 years?

Let me first define an “easy” sale - an easy sale is either a past customer coming back to purchase from you again and/or your customer referring you to their friends, family, neighbors or co-workers.

So, how many do you think?