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Lessons From 5,000 Businesses


TWC Podcast Ep. 93 with Terry Ferrero-Layout 1





In his 40-year career in the home improvement industry, Terry Ferrero of Pro Materials Direct has worked with over 5,000 contractors! In that time, he has developed a strong sense for what makes a contractor successful or unsuccessful.

As you listen to the episode, you’ll hear Terry share valuable insights on how to build a strong business that stands the test of time. And, being in the industry through multiple economic ups and downs, Terry’s advice will ring true today, 10 years ago, and 10 years from now. 

In this episode you’ll learn:

  • The most critical factor to a contractor’s success 
  • The secret to avoiding churn-and-burn sales staff 
  • The difference $100 can make
  • The impact your story has on your pricing

Whether you’re just getting started or you’ve been in the business for 40 years like Terry, you’ll appreciate the unique perspective and wisdom Terry shares on this episode. 

I remain...

Dedicated to YOUR success,

Brian K.