Working with so many home improvement business owners over the years, I've come to recognize one common denominator of the most successful entrepreneurs...they are in a constant learning mode.
They may do this by attending events, learning from fellow entrepreneurs, or reading books. In most cases, it's a combination of all three. They never stop growing and they never settle regardless of what is going on around them.
We suggest that all aspiring successful contractors explore this right now if they aren’t already. In this blog, we'll examine the effect that your capabilities and knowledge have on Your Customers, Your Competition, and Your Confidence, as well as a Challenge I have for you.
Side note: When contractors get super busy like they are now, they tend to neglect this important area of their growth. This is a huge mistake. Now, more than ever, home improvement business owners need to focus on ways to grow their business through good times and not-so-good times. While business is booming right now, this can’t – and won’t – last forever so you need to be prepared. Read on.
You’ve spent plenty of your hard-earned money to get your customers. And just like a spouse, you owe it to them to not let yourself go.
I’ve seen plenty of business owners become complacent with the way they do business because it’s “how they’ve always done it.” This is certainly happening now because everyone is so busy installing jobs and setting appointments.
But when things suddenly aren’t so busy, their customer volume begins to dwindle. They start to lose market share. Soon enough, they find themselves looking at the new shiny contractor in the market with envy.
Why does this happen?
Because their customers forgot about them. The business never innovated, never took advantage of new ways of marketing their business, and eventually became old news.
Your customers deserve you and your company to be at your absolute best even during the best of times. If you want them to commit to being your customer for a lifetime, you owe it to them to consistently learn about new technology and new concepts in your industry.
Let’s say you’re one of the lucky home improvement business owners who has successfully set yourself far apart from the competition and there is little chance that anyone could sway any of your customers.
Well, let me be the first to tell you - you aren’t as safe as you think they are.
There are so many hungry, young entrepreneurs on your heels who grew up in the Information Age and are used to having all of the tools and data they need at their fingertips. They’ve purposefully built their businesses to be easier to find, more efficient to operate, and more customer-focused than yours.
It’s vital that you do more contractor marketing to stay a step ahead, especially in today’s business climate.
“Competence leads to Confidence.”
This is a well-known statement from author, consultant, and president of High Point University, Nido Qubein. Only once you are competent in your skills and abilities can you be confident that you can use them to provide solutions for others.
From my own experience, I can vouch for this. Each year, I read at least 30 books, 6 monthly newsletters, attend multiple conferences, listen to dozens of podcasts, and participate in countless webinars.
In addition, I talk with as many successful entrepreneurs as I can to ensure I am providing my clients with the absolute best, most up-to-date, real world, highly informed, well-rounded advice possible.
Likewise, you and/or your team members walk into customers’ homes every day and position yourself as THE local authority in kitchen remodeling, bathroom remodeling, roofing, windows, etc. Your confidence comes from knowing that you’ve worked in the business for X number of years, you specialize in that particular niche, and you know all of the potential challenges and solutions each project faces.
Now, imagine that you not only have the value of your own experience, but you also bring the experience of countless other professionals to the call with you - experts in other specialties, in sales, in customer service - with how much more authority would you walk through that customer’s door? How strong would your presentation be?
I bet you’d knock it out of the park.
My Challenge to You
Read at least 4 books over the next year (just one per quarter) to advance your skills - both personally and professionally. RECOMMENDATION: Start the year by reading (or re-reading) Think and Grow Rich by Napoleon Hill.
Join a group of entrepreneurs you can learn from and remain accountable to. My local mastermind group is an invaluable part of my monthly agenda.
Attend “live” events in your industry. There are a lot of good industry events coming up:
- Dave Yoho’s HIP Summit, June 22-24 in the DC area
- QR’s Top500 Live in November
- Accelerate LIVE® Profit Workshop, September 15-16 in South Florida (more details to come)
These are all incredible opportunities for you to meet others in the industry. And I’ll be speaking at all of these events so ask us if any discounted tickets are available.
My hope for you is that you continue to grow for your business, in your relationships with your family and friends, and most importantly, self-growth so that you too can become a successful contractor.
If you’re interested in learning more about how to grow your business with more repeat business, more referrals, and more 5-star reviews, so you’ll be prepared when this wave of work subsides, request a demo today.
- FREE 10-Minute Discovery Call with gFour Marketing to find out if we can help you discover hidden profits in your business.
- Brian’s new book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit TheWealthyContractor.com for a free copy (just pay shipping).