As a home improvement or home services business owner, you strive to develop a company that has long lasting value. And doing that successfully includes these three tried-and-true categories:
- Ensuring that the day-to-day operations are managed effectively (even when times are extremely busy).
- Boosting the profitability of your business.
- Accelerating your growth.
So because you’re probably being pulled in a million different directions right now, today we’re sharing 17 ways we’ve watched (and helped) our clients build long-term businesses in each of these three categories.
And even though you’re super busy and don’t see the need to plan ahead, it’s something you can’t neglect.
How to Manage More Effectively
Ensure that the day-to-day operations are running efficiently regardless of how busy you are. From keeping track of contacts to being able to delegate work, these tips will get – and keep - your business running smoothly regardless of what is going on around you.
- Delegate, delegate, delegate. We know this can be challenging because you probably want to be in control of every aspect of the work. But to be able to manage your business effectively while you’re not in the office, you also need to delegate some specific tasks.
- Manage your customer relationships. Every home improvement and home services business needs a customer relationship management system to effectively and efficiently handle customer information in one central location. Keep track of contacts, your communications with them, and the projects you complete for them. You can’t neglect your customers even when you’re super busy!
- Constantly research pricing. In the daily grind of running a business, it can be difficult to stop and examine one of the central parts of your business, which is pricing! Commit to spending some time determining what makes you stand out from your competitors, what they are charging, and how you can stay competitive while remaining profitable. With interest in home improvements peaking, and the cost of materials going up in many places, now is the perfect time to consider raising your prices.
- Nurture a culture of customer service. Your employees are the front line of communication with your customers. So to help keep them feeling inspired, come up with ways to encourage and train them. This might include friendly competitions related to customer service, offering paid training, or team-building events. As you know, customer experience is at the forefront of business success in today’s world.
- Take advantage of free training. Whether it’s software, a personal to-list app, or a field service tool, take time to watch the videos, and take advantage of any training you are offered. For more about why continuous learning is so important, read our latest blog post.
- Implement phone/texting protocol. While it doesn’t have to be in a written manual form (though it should be) make sure your team has guidelines they need to follow when speaking to customers. This will make a big difference in customer satisfaction.
- Take time off. Scheduling time off from work is never easy in the home improvement and home services industry, especially if you are in an all-hands-on-deck mode. However, you must also maintain a healthy work/life balance if you want to encourage a positive work setting with more productivity and less fatigue.
- Take the time to build a great team. As skilled labor becomes harder to hire and retain, home improvement and home services business owners have to elevate their game to hire the right talent. Smart tactics for hiring will have them seeking you out, rather than you pursuing them.
When you have processes in place and you aren’t facing surprises every day, it’s time to focus on making more profit from the work you’re already doing. Here are some great ways to do that.
- Know your costs. Estimated vs. actual costs are important, so you need to go into every job fully prepared!
- Follow-up more. This should be a part of every sales protocol. Failure to follow up with prospects is a guaranteed business killer.
- Segment your customer base. Identifying different customer segments with your CRM system can help increase your sales or fill gaps in your service schedule.
When you have a reliable business that is earning maximum profits, it’s time to step on the gas. These ideas are surefire ways to expand your business.
- Develop and maintain a quality website. It may seem obvious but having a quality website not only boosts your search engine rankings, but it makes you appear approachable and professional.
- Run cost-effective Facebook ads. While Facebook advertising can be intimidating, even $5, $10, or $20 can help you improve your digital marketing presence and identify leads.
- Get more 5-star reviews. Today, most customers read reviews before hiring a business for their products and services, especially for contractors! You need a proven system to secure more 5-star reviews for your business.
- Become more brand conscious. Many business owners fall into one of these two categories – either they have a great brand and fail to build on it, or they’re too busy to take the time to really define it. Take time to find you need to identify your true voice.
- Use email for customer engagement. Email is one of the most cost-effective ways to communicate with customers today. And knowing the rules and developing a process for collecting email addresses are important first steps. Once you have mastered those, using email effectively can help you increase customer loyalty with little cost and effort.
- Run more special offers. It sounds easy, but many home improvement and home services business owners don’t create a marketing calendar. Regardless of your trade, there are plenty of offers you can provide, so get creative.
If you’re ready to build lasting value in your business, gFour Marketing is here to partner with you to reach your goals. To learn more, visit www.gfourmarketing.com/free_demo to watch our video and request a demo today.
- FREE 10-Minute Discovery Call with gFour Marketing to find out if we can help you discover hidden profits in your business.
- Brian’s new book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit TheWealthyContractor.com for a free copy (just pay shipping).