The rise of the Internet has given birth to a lot of good things - and unfortunately - a host of bad things as well. As a business owner, you have had to adjust to a new era of marketing and service in which your brand is defined by those who experience it.
And any successful business owner will attest to the fact that maintaining a solid reputation online isn’t just a luxury - it’s a necessity.
And in today’s climate, when contractors are extremely busy, some business owner may tend to neglect their online reputation. That is a huge mistake! While you may be super busy right now, at some point that demand may decline.
Keep that in mind as you read about why online reviews are now more important than ever and how to get them.
Thumbs Up and Thumbs Down
When you earn positive reviews, it reassures your potential customers that your business is reliable. You want customers to know you offer quality products and/or services, and knowing how to keep them satisfied will improve your bottom line.
On the other hand, if someone says something negative about your company, it can damage the future of your business. A flurry of bad reviews can have detrimental effects on reputation and revenue.
Do You Really Need Online Reviews?
Yes! Authentic customer feedback from your customers - not just cold, hard statistics - is invaluable in creating opportunities to learn and improve. Collecting customer feedback isn’t just about finding out what customers are unhappy about; instead, it’s about gaining a better understanding of what customers want, need and care about most in order to create more and lasting value, which creates a win-win situation.
How to Ask Customers for Reviews (And Actually Get Them)
You want - no, you need - positive online reviews to grow your business, right?
So, are you asking for them? Surveys reveal that 7 out of 10 consumers will submit a review if asked to and that half of the consumers surveyed have actually left a review when requested by a business they patronized.
Your customers understand how important reviews are to your business, and as long as you provide an excellent product or service, they won’t be annoyed if you ask for one.
The Online Review Process: Keep it Simple
For prospects to trust your online reviews, you’ll want them to come from a place of trustworthiness. Interacting with your customer in a timely manner ensures that their experience with you is fresh in their mind. So, in most cases, it’s a good idea to ask for a review while you are face-to-face with the homeowner upon project completion while their great experience is still fresh on their minds.
And the easier you make it for people to leave a customer review, the more likely they are to leave one.
Boost Your Visibility and Drive More Customers to Your Contractor Business
Online reputation management tools make it possible for business professionals to see what’s being posted about them in real-time on numerous review sites and social media outlets. You need a robust solution to many of the challenges that are faced by local businesses today to address online reviews, customer satisfaction, local business search results, your online reputation, and much more.
Online reputation management tools must include:
Authentic Online Reviews: You shouldn’t have to worry about online reviews so you can focus on what you do best. An automated system can gather online reviews from your customer database and spread them to all the major review websites.
Negative Reviews: How many negative reviews do you think you could prevent if you could address the situation before the negative review was posted? With instant alerts, you will be notified the second a client who has had a negative experience completes a survey so you can prevent the negative review from ever making it online.
Review Portal: You should be able to proudly display the wonderful reputation that you have built on the third-party review sites and on your own site. By posting positive reviews from these sites, you will be able to create the credibility that is needed for your testimonials to sell.
Remember, today your digital image is usually the first impression your client will see of you, and you never get a second chance to make a first impression. Ask us how your first impression can always be your best with our Authentic Feedback Program.
Want to know more about how gFour can not only help you get more 5-star reviews but more referrals and repeat business as well? Request a demo today!
- FREE 10-Minute Discovery Call with gFour Marketing to find out if we can help you discover hidden profits in your business.
- Brian’s new book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit TheWealthyContractor.com for a free copy (just pay shipping).