Bill looks at his roof and realizes it’s time to find a good company to replace the roof.
... But how he finds the company depends on whether this story takes place now... Or 10 years ago.
Consumer habits have changed and if you’ve built your business on strategies that worked 20 years ago, 10 years ago, or even just 5 years ago, you could be sending your best leads to your competitors and losing tens of thousands of dollars. If you've asked, "How can I get better online reviews for my contractor business?" this post is for you.
Get Better Online Reviews for Your Contractor Business to Shift to the Two-Part Buyer Evolution
Buyers have evolved in recent years, thanks to a combination of greater skepticism, marketing overwhelm and the availability of information at the click of a mouse. In fact, buyers have shifted in two significant ways. You're probably aware of the first shift, but it's the second shift that's losing your money today...
The first shift: When your prospects need a service you provide, they don’t rush to the Yellow Pages anymore. Their first stop is a Google search for local service providers. You’re already familiar with this shift since it’s been shifting this way for more than a decade.
It’s the second shift, though, that many of today’s businesses are missing out on because they don’t realize what happens after the Google search results appear. The second shift has been an increased awareness of and importance placed on online reputation – star rating and online reviews.
Get Better Online Reviews to Get More Leads for Your Contractor Business
When someone Googles your business, what do they see? Here’s a screenshot of the search results for one of our clients, Arry’s Roofing. Notice the right side of the screenshot – Google has displayed a local listing.
The information displayed in the local listing is powerful...And profitable. (Bonus tip:If you don’t have one of these, get one NOW.)
In particular, the star rating and reviews give prospects an at-a-glance assessment of whether they’ll trust your company. In the past five years alone, reviews have increased in importance and today are a main factor in whether or not prospects will do business with your company – or worse, whether you’ll even get the CHANCE to do business with them. In fact, one study shows that 92% of today’s consumers use reviews as part of their decision-making process.
Have you ever bought something from Amazon and made your decisions based on the star rating and reviews? I recently did that for an $8.00 product. How much MORE will people do that for your $8,000 or $18,000 service!
Just how significant is the star-rating to your business? A study by Harvard Business School found that an increase rating of just one star (i.e. from an average 4-star rating to an average 5- star rating) can increase your income by 9%.
More customers and more revenue – there isn’t a better reason to focus on this right now to get better online reviews for your contractor business.
Tomorrow's Successful Businesses Are Asking These Questions Today
If you'd rather not let your competitor steal your lunch, or if you have bad reviews (or no reviews) then you need to be asking the following questions immediately (put it on your to-do list today):
- How do I get improve online reviews? And how many reviews are enough? (Hint: the more you get, the better.)
- What are the right sites to get them on?
- How do I get more of my customers giving be 4- and 5-star reviews?
- What do I do if I have bad reviews?
Grow Your Contractor Business by Getting Better Online Reviews Using These Strategies
Here's The Almost-Instant Strategy To Get A Flood Of Positive Reviews (While Avoiding Negative Ones) – To Generate More Leads And Drive Income Higher
We've developed a proprietary five-step strategy through years of testing to help you get a flood of positive reviews. Implement this plan today to start changing how prospects see you online.
- CREATE a system for gathering feedback. Whether it's reviews via mobile device or a follow-up email, you should create a system to automate the process and help make it a natural step in the customer relationship. Do not offer an incentive for reviews (this can seem dishonest, and customers will doubt the validity in your reviews).
- BUILD a five-star reputation. Implement procedures in your company to earn those five-star reviews. Focus on wowing every single customer. (Bonus tip: don't pad your ratings and reviews with family member feedback). Focus on delivering the highest service above all your competitors and you’ll EARN that five-star reputation.
- MONITOR your online reputation. Don't stick your head in the sand and hope for the best! Pay attention to your online reputation – who is saying what, where, when and why? Is your competitor posting bogus reviews online about you to get the upper hand in the market? Do you know who is talking about your business right now? Google Reviews, Yelp and Facebook offer user friendly tools to help track conversations online. Monitoring these conversations will help provide insight from the consumer perspective. NOTE: If you don’t monitor your online reputation, a cut-throat competitor will capitalize on your weakness and even ruin your business. (Bonus tip: Set Google Alerts to track conversations online that mention your business and your name.)
- MANAGE your five-star reputation. Conduct regular internet searches for yourself and your business. When you see a review or a mention, contact the person and speak to them. Be professional and build a relationship; if they are unsatisfied customers, find out how to make it right. The internet is a two-way “conversation street.” Use Google as a tool to manage and learn more about your business – from your prospect’s perspective.
- MARKET your five-star reputation. You earned that reputation – now it’s time to brag (professionally, of course). Use testimonials, social feeds, videos, reviews, case studies and blog posts to market your reputation. One powerful way to leverage this information is to include reviews in paid ads. For example, television or radio commercials will include testimonials of actual clients who love a company, product or service. While the ad is paid, the content is organic and comes off more believable (and sincere!) than what you have to say for yourself.
Today's buyers are shifting. Are you keeping up with the changing marketplace that now values star ratings and reviews? Don’t be left in the dust; don’t hand over your best leads to your competitors, simply because they got the jump on this trend while you had your head in the sand. Taking control of your online reputation management is simple and will have a significant impact on your business by measurably growing your customer base and your income.