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Does Direct Mail Still Work To Get Leads for Your Contracting Business?


Last weekend, Adi and I got to spend another great Independence Day in the Florida Keys with her EO (Entrepreneurs Organization) group… and like previous years, it was a BLAST!

Food, drinks, family, friends, fun!

I don’t know about you, but as an entrepreneur I tend to spend most of my time with other entrepreneurs.

– We understand each other.

– We tend to think alike.

– We tend to always be looking forward… believing our best days are in front of us.

– We are driven by self determination to pursue a life of our own creation, our own design, our own ideas, our own work… and are willing to accept the results that come from this.

Sometimes the results are great, sometimes not so great. But, the underlying thing that inspires us is the ability to pursue and enjoy FREEDOM in different aspects of our lives.

For example:

The freedom to earn as much money as we want.
The freedom to spend our time as we want.
The freedom to spend our time in relationships we want.
The freedom to live out our life’s purpose… as we want.
In fact, increasing freedom in the areas of time and money specifically seems to be the reason most of us went into business in the first place.

So, give this idea some thought:

Is your home improvement business giving you the ability to enjoy more and more freedom… in the areas that are important to you?

If not, why? What must happen for you to enjoy more freedom?

Whatever it is, it’s in your power to make it happen. Your future is what you make it, so seize those opportunities to grow your contractor business and take your business and your life to the next level.

Finally, for all of us living here in the U.S. who get to run our own companies, work to increase our levels of time, money, relationship and purpose freedoms, let’s take a minute to acknowledge and give thanks to the men and women that over 240 years ago made our way of life today possible. Let us never forget the sacrifices they made, the wars they fought and the blood they shed so we could enjoy – Life, Liberty and the Pursuit of Happiness.

I hope you and your family are enjoying the summer of 2016.

Now, on to business.

One of the big questions I hear all the time is…

Does Direct Mail Still Work?

I’ll give you my short, simple answer: Absolutely it does!

Now here is the caveat: The effectiveness of your direct mail campaign to grow your contractor business is going to be determined by the exact same factors as every other marketing or lead generation you do… that is, are you sending the right message, to the right people, using the right media?

This is a BIG topic so we are going to dissect it in detail this month with 2 live online trainings.

Part 1: How to Use Direct Mail to Generate New Leads (Wednesday, July 13)

Part 2: How to Use Direct Mail to Generate Leads For Your Contracting Business From Your Existing Database (Wednesday, July 27)

I have a feeling these will be very popular so take a minute now to get yourself registered and add these trainings to your calendar. You won’t want to miss out.